elizabeth kershaw

Founder of Journee. Digital Nomad. Personal Development Girlie.

On wasting time

I used to feel so guilty for not spending ALL my time on my business...

Until I shifted my perspective to this.

That “wasted time” is essential to my success…

When I first started my business, I was so excited to 𝙟𝙪𝙨𝙩 make cool apps.

So, everything that wasn't 𝙟𝙪𝙨𝙩 building was “wasted time”. ⏱️

👀 Now I realise how much other stuff contributes to my startup's success too!

My business would be nothing without all the “wasted time” I spend:

→ Posting on LinkedIn to build a network.
→ Skill-swapping with other entrepreneurs.
→ Going to meet-ups to promote the business.
→ Making YouTube videos to build an audience.
→ Even going to the gym so that I do my best work.

✨ All of these things seem insignificant, until you think about the hundreds of tiny opportunities you might be creating down the line. ✨

I was sooo wrong when I thought I could just:
↳ Build a cool thing → publish it → make millions. 🤪💸

There's SO much more goes into it than just doing the work.

But the good news is that when you're an entrepreneur, ALL of those things relate to your business success:

- What else you work on.
- How you build an audience.
- Who you spend time around.
So spend your “wasted time” wisely! 🫶🏻