elizabeth kershaw

Founder of Journee. Digital Nomad. Personal Development Girlie.

Founder Lessons

It's been a little over a week since I launched my project, Journee, to the world.

What's happened so far:

💜 Over 40 people have signed up 😱

💜 I've had a few emails with feedback and further ideas (if that was you, you're a real one 🙏🏼)

💜 Everyone’s been super kind and supportive 🥲🫶🏼

But there have also been some key lessons I've already learned.

I suppose that was to be expected, but it still got me thinking…

→ Active users said they loved the app, but they struggle to keep up the habit of journaling every day.

→ OG paper journalers who already have the habit might not be easily convinced to switch to digital.

→ Maybe the product needs to be more strongly positioned as helping you build the habit of journaling, not just enhance it.

✨Bonus lesson✨

→ The homepage was the first thing I designed to capture my idea of Journee. As the product has evolved and my ideal customer has become more clear, I think it might need an overhaul to speak to them more directly!

There's still a long way to go - and I definitely have my work cut out for me, but I reckon I'm up for the challenge.