elizabeth kershaw

Founder of Journee. Digital Nomad. Personal Development Girlie.

How did Journee Girls Club come to exist?

This is the story of how Journee Girls Club came into existence. Mostly because I was writing my /now update, and realised there was SO much more lore than I remember.

By the time I got back to Bangkok in November 2024, I'd slowly been losing my momentum with the Journee app and had started to get excited about other projects, such as Langsesh [edit: which is now live!] and building my Linkedin.

But at the same time, I'd felt a pressure building. A pressure that I was squandering my time by not working on something that I felt truly passionate about. And let's face it, looking at The Discovery Fund, it's not like the money was going up either.

Through this energy and pressure, I had somewhat of an epiphany. One of my most exciting ideas for the V2 of Journee was a discord community for all users. For accountability mostly, but also to make it fun with wellness & educational events, fun giveaways etc.

At the same time, I'd been spending a lot of my free time making friends and networking on Linkedin and IRL in Bangkok.

On the night of my birthday, just before Martin, Hannah and I went out to a drag show in Bangkok, I checked to see how many people were using Journee for the first time in months. Turns out, it was a lot more than I thought - and this was the kick I needed to jump back into the project. For the rest of the night, it stuck in my head.

The next morning, hungover AF, I was still thinking about the community idea.

My thought was: I've never had many friends who want to work on their businesses together, but are also really into personal growth, health and spirituality. If I could find more people like me and we pooled a bit of money together to pay experts to teach us stuff (but also worked on our businesses together) that'd be awesome!

So that was it. I started floating the idea with some of my new friends from Linkedin. They were - in their words - SO F**KING IN!

That left me with no choice but to build the thing. But I didn't want to make the same mistakes as I did with my last project - spend too much time thinking about it, talking about it and building all the bells and whistles first…

I did everything in my power to not 'productively procrastinate'. No fancy website, just a PDF with my vision. No long lead up, just speaking to people directly. No instagram page or ads, just my audience of 8K (now 24k ayoooo) on Linkedin.

I launched 4 days before Christmas. That was probably a bad time, but it still worked.

Through that, I managed to get quite a bit of interest. About 25 people signed up to be part of the first cohort, of which I accepted 15. I interviewed everyone individually and put together a group of the perfect people to make the community what I envisioned it to be.

Between the seed of the idea and the launch party of the first cohort, it was around 8 weeks. In that time, I felt nothing but fire and determination in myself. It had been a LONG time since I'd been so obsessed with something - and it felt amazing.

Of course, once people were actually in the community, the work really started. I learned a LOT about people, myself and about communities as a result.

But that about brings you up to speed on how this entire thing ended up happening.

Hope you enjoyed reading it as much as I enjoyed living it!

Promise I won't take an age to update you next time :)