elizabeth kershaw

Founder of Journee. Digital Nomad. Personal Development Girlie.

Working for yourself

The BIGGEST myth about working for yourself👇🏻

As a new founder, one of my biggest expectations about entrepreneurship crashed and burned hard.

And it was an obvious one. 🥲

Here it is:

➡️ There's no such thing as "working for yourself". ⬅️

Obvs 🙃

Instead of answering to a boss, I now answer to:

🫡 Users with ideas for new features.

🫡 Developers with questions (shoutout to Martin👋🏻).

🫡 The high bar of my own productivity.

To be clear, I get to chase my passion on my terms. And that's an incredibly privileged position to be in.

But the "sip a cocktail on a secluded island" fantasy? Sorry, it's just not a reality. 🤷🏼‍♀️

The upside?

💜 Now I'm driven by impact - helping people live their dream life with Journee.

I’m working on my own dream, not someone else's AND I’m serving humans whose dreams align with mine. ✨

So yeah, I still don't "work for myself". But who I do work for is far more fulfilling.